Amplify Your Fundraising with Effective Segmentation
- Strategy formulation with your consulting team.
- Discuss best practices for donor segments and journeys like Peer-to-Peer Donors, In-Memory Donors, Returning Donors, Brand new Donors, Previous donation patterns, review of previous campaigns, and more.
- Dive deep into language, channels, content, and Call To Action and Business Reply Card best practices.
Segmentation & Production
- Unlimited criteria setup.
- Creation and management of segmentations.
- Custom donation matrix.
- "Assigned Appeals" management.
- Data validation and export.
- Direct collaboration with Mail House for direct mail appeals.
- Steps on what comes after the campaign:
- Setup of performance reporting in your CRM.
- Reflective post-mortem meeting to optimize future campaigns.