Page loaded

Campaign Segmentation

Amplify Your Fundraising with Effective Segmentation

Strategy consultation

  • Strategy formulation with your consulting team.
  • Discuss best practices for donor segments and journeys like Peer-to-Peer Donors, In-Memory Donors, Returning Donors, Brand new Donors, Previous donation patterns, review of previous campaigns, and more.
  • Dive deep into language, channels, content, and Call To Action and Business Reply Card best practices.

Segmentation & Production

  • Unlimited criteria setup.
  • Creation and management of segmentations.
  • Custom donation matrix.
  • "Assigned Appeals" management.
  • Data validation and export.
  • Direct collaboration with Mail House for direct mail appeals.

Post Campaign

  • Steps on what comes after the campaign:
  • Setup of performance reporting in your CRM.
  • Reflective post-mortem meeting to optimize future campaigns.